Question 1
a) What experiences have you had with shopping online?
Although I didn't have any shopping online, I know that shopping online is very easy and convenience for customers to select their favours.
b) Describe a good experience.
I am no any experience in shopping online.
c) What did you like about the online store you used?
If I want to purchase some products, I also go to the online store (e.g. Healthy & Heartwise, Harvey Norman...etc.) to navigating the product's introduction and price.
d) Describe a bad experience.
Because of I never go to the online store, so, I am not bad experience anymore.
e) What problems did you have with the online store?
I think that the online store have many advantages and disadvantages. An advantages are convenience-it provide 24/7 online. Customers want to purchase at anytime and anywhere. Disadvantages are very convenience. Customers easy to buy, sellers easy to earn.
f) What features make an online store more appealing?
The features of products photo are more appealing at the online store.
g) What features make an online store less appealing?
The less appealing of online store is too complex and to many words.
h) Should we expect to see the prices of goods and services rise or fall due to the migration of consumers online?Yes. This is good point. The prices of products rise or fall will affect the customer's behaviour and the elastic of demand. Furthermore, in the perfect competition market, there is not price taker, the sellers, whose products is the highest quality and low price, they will get profit.
Question 2
a) The dispersion of prices (that is, the spread between the lowest and highest price for a particular product) will narrow.
However, several studies find substantial
and persistent dispersion in prices on the Internet. This price dispersion may be explained, in
part, by heterogeneity in retailer-specific factors such as trust and awareness. In addition, we
note that Internet markets are still in an early stage of development and may change dramatically
in the coming years with the development of cross-channel sales strategies, infomediaries and
shopbots, improved supply chain management, and new information markets.
and persistent dispersion in prices on the Internet. This price dispersion may be explained, in
part, by heterogeneity in retailer-specific factors such as trust and awareness. In addition, we
note that Internet markets are still in an early stage of development and may change dramatically
in the coming years with the development of cross-channel sales strategies, infomediaries and
shopbots, improved supply chain management, and new information markets.
Price dispersion is typically seen as arising from high search costs (Burdett and Judd 1983; Stahl
1989, 1996)dispersion to retailer segmentation strategiesand, in one case, to price discrimination.This price dispersion may be explained by heterogeneity in retailer-specific factors such as branding and trust, retailer efforts to build consumer lock-in, and various retailer price discrimination strategies.
1989, 1996)dispersion to retailer segmentation strategiesand, in one case, to price discrimination.This price dispersion may be explained by heterogeneity in retailer-specific factors such as branding and trust, retailer efforts to build consumer lock-in, and various retailer price discrimination strategies.
Forthcoming in Erik Brynjolfsson and Brian Kahin, eds, Understanding the Digital Economy,
MIT Press, 1999.
MIT Press, 1999.
b) The importance of brand names will decrease.
I disagree. It is because brand names is the part of marketing strategies. Positioning strategies are use brand names to keep in the customer's mind.
c) Price competition will make all products cheaper.
According in economic foundatmental, the price competition, which the number of supplier increase or the government give the subsitive the supplier. The supply cure will righshift and the prices of products will be decreased.
d) Digital markets will become dominated by a handful of mega-sites, like Amazon.com.
I disagree. It is because if the sellers can created a good marketing plan and strategies. Keep the customers have a good in trust. I believed that everyone can be become dominated.
e) How do you think the balance of power between buyer’s and seller’s will change?
I think that the change in demand or supply will change the balance of power between buyer and seller. If change in demand in the determinant of income. For example, the buyer's income decreased, than, the buyer will buy less normal goods and buy more inferior goods.
f) Prices are clustered online.
I disagreed. It is because many seller unwillingness to reveal their product's price online. This means that there have many competitors are online. Therefore, the sellers create many form for their customer to become their member. After that, only member can review the product's price.
g) Online prices are elastic. ( i.e. immune to change up and down with demand)
I agreed. Price elasticity measures the responsiveness of demand and supply quantities to changes in price.
h) Online prices are generally transparent (the extent to which prices for a given product or service are known by buyers in the marketplace.)
When the prices are reveal to the public that everyone can be review, even if, the buyers or sellers. (e.g. eBay, Price.com ... etc.)
Question 3
a) What types of m-commerce services does your cell phone provider offer?
GPS services, Internet, SMS, Games and entertainment...etc.
b) Which of these services do you use?
SMS, Internet and GPS.
c) What types of transactions do you perform through your cell phone or other wireless device?
Banking with ANZ bank to made a transaction to settle the rental fee.
d) What types of transactions would you like to perform, but are currently unable to?
Not yet.
e) What is your opinion of wireless advertising/mobile marketing?
Very disturb. It waste the customer's time to look at this.
Very disturb. It waste the customer's time to look at this.
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