Week 10 - Trust

Trust

 

1) What does this meant by the following statements?

Trust is not associative (non-symmetric): In terms of buyers and sellers, non-symmetric trust is generally when the trust they have for each other is not the same. For example a seller may trust that the money will be delivered, but the buyer may lack trust that the seller will deliver the good.

Trust is not transitive: This really depends on the buyer and sellers. Usually people will develop their own trust in a relationship usually based on first impressions; however on occasions if someone close to the buyer tells them about a positive transaction they have had with the seller, they may be more willing to trust the seller than before.

Trust is always between exactly 2 parties: This is generally true but in fact when you go back further than just the ‘buyer-seller relationship’ you will find that it is false. For example sellers usually buy the product off other sellers, in the form of suppliers and manufacturers which means that trust can be between a whole number of parties in the one transaction.

Trust will involve either direct trust or recommended trust: This is true as trust can either be developed through a person’s first impressions and personal experience or it can come from someone else, where someone refers them to the seller because of a positive transaction which is referred to as recommended trust.


2a) Have a look at the following websites. What are some of the elements that have been incorporated to increase your trust in the sites? If there are also some aspects which decrease your level of trust describe them as well.

· eBay biggest aspect which would increase trust is their ‘Security & Resolution Centre’. This allows all users of this site to trust that their transactions can be dealt with an appropriate manner and be fixed if need be.
· The layout is also another factor which may increase trust. It allows users to view items with all details, such as price and description. It also enables users to search the website which sows they are not hiding anything
· The ‘Contact Us’ option is also a HUGE help in increasing trust allowing customers to get assistance if need be.
http://www.eBay.com.au

· This site also offers the ‘Contact Us’ options, giving customers the opportunity to speak to someone in person about their banking issues
· It also offers customers the option of reading about the company to see whether they would like to join up with ANZ by incorporating the ‘About Us’ Tab.
· It also had its privacy statement down the bottom for customers to read in case of doubt and the fact that it has security alerts will definitely increase customer trust
http://www.anz.com.au

· Well seeing this is Ian’s site, I better not criticize it too much. It is obvious going from the others sites to this site that Oz Rural is not as established and large as the other two.
· It does however have great layout which is easy to navigate around and also gives contact details which is always a winner when increasing customer trust.
· It is definitely a positive influence with the lonely planet books, adding more trust as people realize the affiliation with a larger company
http://www.ozrural.com

· Using Security Center, as mentioned before, is a positive way of increasing customer trust
· Also the option to find out more about Pay Pal is one which will increase trust, as it dispels myths people have made about the organization as well.
· In the ‘About Pay Pal’ tab it mentions that it ‘uses the most advanced proprietary fraud prevention systems’ which can only add confidence to users.
http://www.paypal.com.au

2b) Find a web site yourself that you think looks untrustworthy.

This website just looks a little amateur! I probably won’t be buying anything from here anytime!!
http://cobrastrike.com/