Week 3

1.  In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish.

In the digital world, many customer alway thought the web site to purchase their faviour items.  This is very common today.   But if you want to create your business web site,  you have to be expressed in a very sort of narrow digital construct.  And, not just transactions, but a whole set of business processes that need to be expressed in the digital format.  We are beginning to understand some of the more or less standardized of how to do this well.  According some early work by an industry analyst, Jodie Dalgleish, who wrote a book call "Customer Effective Web Site", she talks about 5 basic things that users are generally looking for: 1) Evaluate completing business and products;  2) Select a product and make a transaction; 3) Help; 4) Feeback.  This is very important to help the customers and the users to make a decision are important what are valued.  So being able to search through products in atargeted way to browse through them, to compare them, mix and match them, to understand how various ancillary products and services may fit in with their particular product - understanding everything that you possibly can about that product or service before having to make a decision seems to be a critical element in designing a successful business process.

But at the same time, there are a fairly complicated process for a few reason, there are a lot of detail to this: shipping cost, shipping time; warranties; in stock; out of stock and people are purchasing something as a gift for someone else, and so there might be a separate shipping from a billing address. So, at a few reason of above, you will very difficult to keep it smoothly.  In addition, we create many message and set to custome by e-mail that they many customer to get filtered out as spam. And the last point of difficult to accomplish is to make the web visually compelling, but to the extent that it's over-designed or that the visual appeal trumps the practicality of expressing a complex business process well.

http://digitalenterprise.org/podcasts/design.mp3

For more information, please visit: digitalenterprise.org

2.  Define the term 'presence'.  Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world.

The term of presence, it mean that the company is exist in somewhere.  Customer can easy to find thenm on outside.   Running the business on the Web is more concerned about presence and operate in the physical world.  It means that in the physical world that a firm is not famous or nobody know.  What is a firm exist except when a customer go to on-line to find it.  This is very difficult to find and they do not how to find.  On the other hand, a firm run a business with presence and operate in the physical world.  It mean that the customers are easy to find a firm and know what they can buy.  In addition, a firm had on-line for the customers who are busy on the day times, they can easy to get a firm's information from the website.  They can easy to purchase the items from the web.

3.  Write three paragraphs to briefly describe the things that Real Estate Agents can best accomplish through 1) their web sites 2) mass media advertising 3) personal contact.

1)  Real Estate Agents web sites are consistency, logical. 
2) Mass media advertising: they through newspaper, magazine, on-line, radio, word of mouth and television.
3) Personal contact: They had created a customer's feedback, which is a customer feefback form.  It provide customer's e-mail address, comments and they also created some questions about the products.